{"id":20562,"date":"2026-03-13T14:26:00","date_gmt":"2026-03-13T13:26:00","guid":{"rendered":"https:\/\/www.cycles-blain.com\/fr\/?p=20562"},"modified":"2026-03-19T15:03:49","modified_gmt":"2026-03-19T14:03:49","slug":"decouvrez-mercier-marque-de-textile-francaise","status":"publish","type":"post","link":"https:\/\/www.cycles-blain.com\/fr\/magasins-velo\/magasin-lyon-3\/decouvrez-mercier-marque-de-textile-francaise\/","title":{"rendered":"D\u00e9couvrez Mercier: marque de textile Fran\u00e7aise"},"content":{"rendered":"\t\t
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Dans l\u2019histoire du cyclisme fran\u00e7ais, certaines marques ont marqu\u00e9 leur \u00e9poque par leur savoir-faire, leur identit\u00e9 et leur pr\u00e9sence dans les plus grandes comp\u00e9titions. C\u2019est le cas de Mercier<\/span><\/span><\/strong><\/a>, une marque embl\u00e9matique n\u00e9e au d\u00e9but du 20\u1d49 si\u00e8cle et devenue l\u2019une des r\u00e9f\u00e9rences du cyclisme en France. Connue pour ses v\u00e9los performants mais aussi pour son c\u00e9l\u00e8bre maillot violet dans le peloton professionnel, Mercier a su construire une identit\u00e9 forte qui continue aujourd\u2019hui d\u2019inspirer les passionn\u00e9s de v\u00e9lo.<\/p>

Mercier existe pour c\u00e9l\u00e9brer l’histoire glorieuse du cyclisme mais aussi et surtout partager des valeurs. Pour Mercier, le cyclisme est plus qu’un sport.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Les d\u00e9buts de Mercier<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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L\u2019histoire de Mercier<\/a> commence en 1919 lorsque \u00c9mile Mercier et ses fr\u00e8res fonde leur entreprise \u00e0 Saint-\u00c9tienne<\/strong>, une ville alors consid\u00e9r\u00e9e comme l\u2019un des grands centres industriels du cycle en France. L’entreprise d\u00e9bute par la production d’axes et de cuvettes de p\u00e9dalier. Tr\u00e8s rapidement, d\u00e8s 1924, la soci\u00e9t\u00e9 d\u00e9veloppe son activit\u00e9 et se lance dans la fabrication de cadres puis de v\u00e9los complets.<\/span><\/span><\/p>

Gr\u00e2ce \u00e0 son savoir-faire industriel et \u00e0 la qualit\u00e9 de ses produits, Mercier<\/a> parvient rapidement \u00e0 se faire une place sur le march\u00e9 du cycle. Les v\u00e9los de la marque sont appr\u00e9ci\u00e9s pour leur fiabilit\u00e9 et leur conception soign\u00e9e, ce qui permet \u00e0 l\u2019entreprise de conna\u00eetre une croissance rapide dans l\u2019entre-deux-guerres.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Une pr\u00e9sence marquante<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pour accro\u00eetre sa notori\u00e9t\u00e9, Mercier<\/a> choisit tr\u00e8s t\u00f4t de s\u2019impliquer dans la comp\u00e9tition cycliste. La marque cr\u00e9e sa propre \u00e9quipe professionnelle qui participe aux plus grandes courses, notamment le prestigieux Tour de France. L’\u00e9quipe restera en comp\u00e9tition jusqu’en 1984, faisant ainsi de Mercier celle comptabilisant le plus de participations dans toute l’histoire du Tour de France. Cette strat\u00e9gie permet \u00e0 Mercier de gagner en visibilit\u00e9 et d\u2019associer son image \u00e0 la performance sportive.\u00a0<\/span><\/span><\/p>

Au fil des ann\u00e9es, l\u2019\u00e9quipe Mercier devient l\u2019une des formations les plus embl\u00e9matiques du peloton. Afin d’\u00eatre facilement identifiables par les spectateurs au sein du peloton, les coureurs Mercier adoptent leur c\u00e9l\u00e8bre maillot violet \u00e0 partir de 1955. Ce maillot devient une v\u00e9ritable signature visuelle.<\/p>

Dans les ann\u00e9es 1960 et 1970, Mercier conna\u00eet son apog\u00e9e. La marque est notamment associ\u00e9e \u00e0 l\u2019un des coureurs les plus populaires du cyclisme fran\u00e7ais : Raymond Poulidor<\/span><\/span><\/strong>. Fid\u00e8le \u00e0 l\u2019\u00e9quipe Mercier pendant toute sa carri\u00e8re professionnelle, il contribue largement \u00e0 la renomm\u00e9e de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Le r\u00e9veil d'un h\u00e9ritage<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Au fil des d\u00e9cennies, le march\u00e9 du cycle \u00e9volue et la concurrence internationale devient de plus en plus forte. Face \u00e0 ces changements, l\u2019industrie fran\u00e7aise du v\u00e9lo conna\u00eet un d\u00e9clin progressif. La marque Mercier<\/span><\/span><\/strong><\/a> finit par cesser ses activit\u00e9s, entra\u00eenant la fermeture d\u00e9finitive de son entreprise \u00e0 la fin des ann\u00e9es 1980.\u00a0<\/p>

C’est en 2019 que \u00c9mile Mercier deuxi\u00e8me du nom, r\u00e9veille la marque et la relance avec des v\u00eatements d\u00e9di\u00e9s \u00e0 la pratique du cyclisme sur route. Plus de deux ann\u00e9es de d\u00e9veloppement ont \u00e9t\u00e9 n\u00e9cessaires pour concevoir des produits \u00e0 la fois esth\u00e9tiques et performants. Pour cela, Mercier<\/span><\/span><\/strong><\/a>\u00a0s\u2019est entour\u00e9 de sp\u00e9cialistes issus du cyclisme mais aussi de l\u2019univers outdoor, notamment de la montagne et du ski. Les \u00e9quipes de patroniers et stylistes sont bas\u00e9es \u00e0 A<\/span><\/span>nnecy<\/span><\/span> et Chamonix<\/span><\/span>, deux villes embl\u00e9matiques de l\u2019industrie outdoor fran\u00e7aise, un choix qui refl\u00e8te l\u2019esprit d\u2019innovation de la marque.\u00a0<\/p>

Les produits Mercier<\/a> sont confectionn\u00e9s \u00e0 la main<\/strong> au sein de l\u2019Union europ\u00e9enne, dans le nord de l\u2019Italie<\/span><\/span>. La majorit\u00e9 des textiles utilis\u00e9s proviennent de la r\u00e9gion Rh\u00f4ne-Alpes<\/span><\/span><\/strong>, tandis que le reste est fabriqu\u00e9 \u00e0 proximit\u00e9 de l\u2019atelier. Cette production locale permet de garantir une qualit\u00e9 \u00e9lev\u00e9e tout en valorisant le savoir-faire de partenaires europ\u00e9ens. \ud83d\udeb4\u200d\u2642\ufe0f<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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D\u00e9couvrez les produits Mercier<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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La marque Mercier<\/a><\/span><\/span> propose des \u00e9quipements con\u00e7us pour les cyclistes hommes et femmes, alliant style, confort et performance pour accompagner toutes les sorties \u00e0 v\u00e9lo. Vous pourrez retrouver tout ces produits dans notre magasin de Cycles Veran<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe d\u00e9couvre les accessoires Hommes Mercier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tJe d\u00e9couvre les accessoires femmes Mercier<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Entre h\u00e9ritage du cyclisme et style iconique, Mercier incarne la passion du v\u00e9lo. D\u00e9couvrez notre gamme de tenues et accessoires Mercier.<\/p>\n","protected":false},"author":5,"featured_media":20563,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[44],"tags":[],"class_list":["post-20562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magasin-lyon-3"],"yoast_head":"\nD\u00e9couvrez Mercier: marque de textile Fran\u00e7aise - CYCLES BLAIN<\/title>\n<meta name=\"description\" content=\"Entre h\u00e9ritage du cyclisme et style iconique, Mercier incarne la passion du v\u00e9lo. 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